
“In order to attain trademark registration, a product configuration must clear two hurdles: functionality and acquired distinctiveness. [Of course, under Wal-mart v. Samara, a product configuration can never be inherently distinctive.] Hershey managed to clear both hurdles in this appeal from a refusal to register the product configuration shown below for “candy, chocolate.”
- Hershey Clears Hurdles For Trademark Registration Of Chocolate Bar Product




